Business

West Lane snaps up cosmetic brand Beauty Bakerie

Beauty Bakerie was founded in 2011.

West Lane snaps up cosmetic brand Beauty Bakerie

West Lane Capital Partners has acquired Beauty Bakerie, a cosmetic line headquartered in San Diego.

Beauty Bakerie was founded by Cashmere Nicole.

"We are excited to add the Beauty Bakerie brand to the West Lane platform of beauty and wellness businesses, and we look forward to continue providing clean, high quality and innovative products under the Beauty Bakerie brand," said Nick Sternberg, managing partner of West Lane in a statement. "The brand fits very well into our portfolio and we see significant synergies between Beauty Bakerie and our collection of brands under the West Lane umbrella."

Based in Los Angeles, West Lane invests in the lower middle market. West Lane was founded in 2018.